AM vs PM Guide
Your ritual can feel simple and intuitive. The goal is to place each product where it makes the most sense: lighter, fresh-feeling steps in the morning, and more focused or richer steps at night.
Morning Ritual
The morning routine prepares your skin for the day and creates a fresh, polished base.
- Cleanse: Use your preferred gentle cleanser.
- Target: Choose Hydrate YOU for hydration, Brighten YOU for vitamin C care, Refine YOU for pores and texture, or Even YOU for comfort-focused tone care.
- Moisturize: Choose Nourish YOU for peptide-supported moisture or Firm YOU for a firmer-looking finish.
- SPF: Use sunscreen during the day, especially when using brightening-focused products or retinol at night.
Evening Ritual
The evening routine is your moment to slow down, cleanse the day away, and choose the step your skin needs most.
- Cleanse: Use your preferred gentle cleanser.
- Target: Choose Hydrate YOU for hydration, Brighten YOU for vitamin C care, Refine YOU for pores and texture, or Even YOU for comfort-focused tone care.
- Moisturize: Choose Nourish YOU for peptide-supported moisture or Firm YOU for a firmer-looking finish.
Simple Pairing Guide
- Glow: Brighten YOU in the Target Step.
- Hydration: Hydrate YOU before an Elevate moisturizer.
- Texture: Refine YOU as your focused Target serum.
- Even-looking tone: Even YOU for sensitive-skin routines; Illuminate YOU is the regular dark spot serum when available.
- PM refinement: Renew YOU as the retinol + peptide serum, followed by a PM moisturizer.
Good to Know
Introduce active products slowly. Do not overload your routine. Patch test new products, use SPF during the day, and stop use if irritation occurs.