Skincare & Wellness Guide

Skincare & Wellness Guide

Get to know your skin. Get more from your routine.

Clear answers to the questions that come up before you buy—and when you get your products home.

01 · THE BASICS

Where do I start?

Find your order of application and build a routine you can actually follow.

Build your routine

02 · YOUR SKIN CONCERNS

Which serum fits my skin?

Dryness, dullness, or visible pores? Start with what bothers you most.

Find your serum

03 · EVERYDAY WELLNESS

What should I expect from supplements?

Understand the label, set realistic expectations, and choose with purpose.

Get the essentials

04 · KNOW YOUR INGREDIENTS

Alcohol in skincare?

Learn which alcohols soften skin, which can feel drying, and how to read the label.

Understand the difference

Still deciding where to begin?

Tell us your main concern and explore a starting point that fits.

Find my products
Alcohol in skincare: should you avoid it?

You turn over a moisturizer, see “alcohol,” and wonder why it is there. The full ingredient name makes a difference.

Alcohol describes a family of ingredients with different jobs. Some help a product dry quickly. Others help a cream feel soft and rich. The FDA explains that fatty alcohols behave differently from ethyl alcohol. FDA: understanding “alcohol-free”.

Fatty alcohols

Look for: cetyl alcohol, stearyl alcohol, cetearyl alcohol.

These waxy ingredients help soften skin, thicken creams, and keep a formula blended. They are not the same as rubbing alcohol. Seeing one in a moisturizer does not automatically mean the product will dry your skin.

Quick-drying alcohols

Look for: alcohol, ethanol, alcohol denat., SD alcohol, isopropyl alcohol.

These can act as solvents and help products dry quickly. They may feel drying or irritating, particularly on dry or sensitive skin. The amount, complete formula, and how your skin responds matter.

Benzyl alcohol

Look for: benzyl alcohol.

This is a different type of alcohol. It can help preserve a product, dissolve ingredients, or contribute to fragrance. Some people are sensitive to it, so a known allergy matters more than whether an ingredient sounds natural.

Real examples from our ingredient lists

  • Nourish YOU: cetyl and stearyl alcohol are fatty alcohols.
  • Awaken YOU: cetearyl alcohol is a fatty alcohol.
  • Comfort YOU: alcohol denat. is listed. It belongs to the quick-drying group, not the fatty-alcohol group.

Check the current packaging for your product’s complete list. This guide explains ingredient types; it does not guarantee that a particular formula will suit every person.

A simple way to read the label

  1. Read the whole name. Cetyl alcohol and alcohol denat. are different ingredients.
  2. Consider your skin. If your skin is already dry or easily irritated, be more cautious with quick-drying alcohols.
  3. Pay attention to comfort. Stop using a product that causes irritation. A dermatologist can help with persistent reactions or a suspected ingredient allergy.

What about “alcohol-free”? A product labeled alcohol-free may still contain fatty alcohols. In cosmetic labeling, “alcohol” on its own refers to ethyl alcohol.